So, as it turned out, one of the most challenging aspects of starting up the firm, was deciding on a name.  I didn't really want to name the firm after myself, and I also didn't want it to be too specific. I love the variety of projects I get the opportunity to design and I didn't want to limit myself to one specific project type and scope (check out the “Tangent Projects” page.  They are projects that are off the beaten path, but they were wonderful projects to design).  I also wanted a name that had meaning to me.  Then, sitting in my office one day, I happened to glance over at my collection of yardsticks leaning in the corner. One summer, as a teenager working for my grandfather, I was put in charge of handing out yardsticks at the county fair, where he and my grandmother had a booth for his plumbing, heating, & cooling company - Knox Heating and Cooling. That summer I saved one or two yardsticks, and well,  have been picking up yardsticks here and there ever since.  Some from the various hardware stores and lumberyards I have worked, others from suppliers and distributers, and occasionally some from friends.  They have come to represent some of the wonderful opportunities I have had throughout the years and some of the great people with which I have had the fortune of meeting and working. And, while not many places still give out yardsticks, to me they have come to represent ingenuity, craftsmanship, and a simple pride and love for your work.  Whenever someone handed me a yardstick that represented their company, it meant that they were proud of what they did, and that you were important to them as a customer or client.  It is in that spirit that I wanted to start Yardstick Studio and carry on those traditions of craftsmanship and pride in work.  And to give out yardsticks to my clients and friends, like I did for my grandfather.